{"id":272,"date":"2025-11-04T11:41:33","date_gmt":"2025-11-04T11:41:33","guid":{"rendered":"https:\/\/seonder.com\/?page_id=272"},"modified":"2025-11-04T13:05:33","modified_gmt":"2025-11-04T13:05:33","slug":"how-to-target-your-online-audience","status":"publish","type":"page","link":"https:\/\/seonder.com\/hr\/how-to-target-your-online-audience\/","title":{"rendered":"Za\u0161to je manje vi\u0161e: Kako ciljati svoju online publiku"},"content":{"rendered":"

Autor: Dijana Samsa<\/p>\n\n\n\n

Jedna od naj\u010de\u0161\u0107ih pogre\u0161aka koje vidim da ljudi rade pri postavljanju kampanja na dru\u0161tvenim mre\u017eama ili Googleu je postavljanje pitanja: Koliko ljudi mo\u017eemo dosegnuti?<\/strong><\/em> Zvu\u010di logi\u010dno. Uostalom, \u0161to vi\u0161e o\u010diju vidi va\u0161 oglas, to je bolje, zar ne? No, u digitalnom marketingu kvaliteta dosega puno je va\u017enija od njegove \u0161irine.<\/strong><\/p>\n\n\n\n

\"Small<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Kada sam tek po\u010dinjala u digitalnom marketingu, netko koga duboko po\u0161tujem rekao mi je ovo: Rezultat dobrog digitalnog marketinga trebao bi izazvati osje\u0107aj kao da ulazi\u0161 u slasti\u010darnicu u kojoj su izlo\u017eeni samo tvoji omiljeni kola\u010di. A tvoj je zadatak da se svaka osoba osje\u0107a upravo tako.<\/strong><\/em><\/p>\n\n\n\n

Svaki potencijalni kupac koji u\u0111e u tu \u201cslasti\u010darnicu\u201d \u2014 bilo da je rije\u010d o va\u0161oj stranici, objavi na dru\u0161tvenim mre\u017eama ili ko\u0161arici \u2014 trebao bi vidjeti to\u010dno ono \u0161to tra\u017ee<\/strong>. Tako im daje\u0161 najve\u0107u mogu\u0107u \u0161ansu da postanu kupci.<\/p>\n\n\n\n

Za\u0161to ciljanje vi\u0161e ljudi ne\u0107e donijeti i vi\u0161e potencijalnih klijenata?<\/h2>\n\n\n\n

Kratki odgovor \u2014 jer ve\u0107ina njih jednostavno nije zainteresirana.<\/strong>
\u0160irenje mre\u017ee mo\u017ee se \u010diniti logi\u010dno, ali u stvarnosti tro\u0161i va\u0161 bud\u017eet i \u010desto zavr\u0161ava razo\u010daranjem. Logi\u010dno je pomisliti da \u0161to vi\u0161e ljudi dosegnete, to \u0107e vi\u0161e njih kliknuti na oglas i postati kupci. No, istina je da je fokusiranje na manju i vrlo specifi\u010dnu publiku unutar odre\u0111ene ni\u0161e<\/strong> daje mnogo ve\u0107u \u0161ansu da privu\u010dete kvalitetne potencijalne klijente i stvarne kupce.<\/p>\n\n\n\n

Da 50 ljudi vidi va\u0161 oglas i 10 njih postanu va\u0161i kupci, to je daleko bolje nego pokazati ga 1000 ljudi i dobiti samo jednu ili dvije konverzije.<\/strong><\/p>\n\n\n\n

Tih 50 ljudi koji su vidjeli va\u0161 oglas prona\u0161li su upravo ono \u0161to je tra\u017eila u toj \u201cslasti\u010darnici.\u201d S druge strane, onih 1000 drugih mo\u017eda \u010dak i ne voli kola\u010de \u2014 a ipak im je jedan ponu\u0111en. That\u2019s the difference between targeting wide and targeting right.<\/strong><\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Kako se usredoto\u010diti na manju publiku (na pravi na\u010din)<\/h2>\n\n\n\n

Umjesto da poku\u0161avate dosegnuti sve, po\u010dnite tako da odredite tko zaista ima koristi od onoga \u0161to nudite. Idite malo dublje od samih godina ili lokacije \u2014 razmislite o njihovim navikama, preferencijama i problemima koje poku\u0161avaju rije\u0161iti.<\/strong> ChatGPT said:Zatim podijelite svoju publiku u manje grupe, npr. prema interesima, prethodnim interakcijama ili mjestu prebivali\u0161ta, i prilagodite svoje poruke za svaku grupu. <\/strong>Neka podaci govore: pratite tko je zapravo anga\u017eiran. Usredoto\u010dite se na te osobe. I zapamtite, ciljanje publike je proces u\u010denja. <\/p>\n\n\n\n

Start small, watch what works, and make tweaks along the way. Often, the tiniest adjustments make the biggest difference.<\/strong><\/p>\n\n\n\n

A\/B test je va\u0161 prijatelj<\/h2>\n\n\n\n

\u010cak i kada suzite svoju publiku, ne\u0107ete uvijek znati \u0161to \u0107e zapravo \u201ckliknuti\u201d. Tu nastupa <\/strong>A\/B test. <\/p>\n\n\n\n

Uzmite mali dio svoje publike i poka\u017eite im razli\u010dite verzije va\u0161eg oglasa, objave ili odredi\u0161ne stranice. Provjerite koja verzija daje najbolji odaziv prije nego je prika\u017eete svima. <\/strong><\/p>\n\n\n\n

Osloba\u0111a vas naga\u0111anja, poma\u017ee vam usavr\u0161iti poruku i \u010desto otkriva iznena\u0111uju\u0107e uvide o tome \u0161to ljude zapravo motivira na anga\u017eman ili konverziju. Zamislite to kao va\u0161u \u201cslasti\u010darnicu\u201d \u2014 otkrivate koje kola\u010de svaki kupac zaista \u017eeli prije nego \u0161to ih izlo\u017eite.<\/p>\n\n\n\n

\u017delite ljude koji \u017eele vas<\/h2>\n\n\n\n

Na kraju dana, radi se o tome da dosegnete prave ljude. <\/p>\n\n\n\n

Usredoto\u010dite se na one kojima je stvarno stalo, poka\u017eite im to\u010dno ono \u0161to tra\u017ee i testirajte kako biste sve u\u010dinili jo\u0161 boljim. Kada se va\u0161a publika osje\u0107a kao da je va\u0161a \u201cslasti\u010darnica\u201d stvorena ba\u0161 za njih, vidjet \u0107ete ve\u0107i anga\u017eman, vi\u0161e konverzija i sretnije kupce<\/strong>.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Author: Dijana Samsa One of the most common mistakes I see people make when setting up social media or Google campaigns is asking the question: How many people can we reach? It sounds logical. After all, the more eyes on your ad, the better, right? But in digital marketing, the quality of reach matters more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-272","page","type-page","status-publish","hentry"],"yoast_head":"\nWhy Less is More: How to target your online audience - SEOnder<\/title>\n<meta name=\"description\" content=\"The most common mistake when targetting an online audience is going too broad. The goal isn't to reach as many people as possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seonder.com\/hr\/how-to-target-your-online-audience\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Less is More: How to target your online audience - SEOnder\" \/>\n<meta property=\"og:description\" content=\"The most common mistake when targetting an online audience is going too broad. The goal isn't to reach as many people as possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seonder.com\/hr\/how-to-target-your-online-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"SEOnder\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61582095863975\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T13:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seonder.com\/wp-content\/uploads\/2025\/11\/how-to-target-online.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seonder.com\\\/how-to-target-your-online-audience\\\/\",\"url\":\"https:\\\/\\\/seonder.com\\\/how-to-target-your-online-audience\\\/\",\"name\":\"Why Less is More: How to target your online audience - SEOnder\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seonder.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seonder.com\\\/how-to-target-your-online-audience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seonder.com\\\/how-to-target-your-online-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seonder.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/how-to-target-online-1024x576.png\",\"datePublished\":\"2025-11-04T11:41:33+00:00\",\"dateModified\":\"2025-11-04T13:05:33+00:00\",\"description\":\"The most common mistake when targetting an online audience is going too broad. The goal isn't to reach as many people as possible.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/seonder.com\\\/how-to-target-your-online-audience\\\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/seonder.com\\\/how-to-target-your-online-audience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/seonder.com\\\/how-to-target-your-online-audience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/seonder.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/how-to-target-online-1024x576.png\",\"contentUrl\":\"https:\\\/\\\/seonder.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/how-to-target-online-1024x576.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/seonder.com\\\/how-to-target-your-online-audience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/seonder.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Less is More: How to target your online audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/seonder.com\\\/#website\",\"url\":\"https:\\\/\\\/seonder.com\\\/\",\"name\":\"SEOnder\",\"description\":\"Your business story, truly heard.\",\"publisher\":{\"@id\":\"https:\\\/\\\/seonder.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/seonder.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/seonder.com\\\/#organization\",\"name\":\"SEOnder\",\"url\":\"https:\\\/\\\/seonder.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/seonder.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/seonder.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-Standard1.png\",\"contentUrl\":\"https:\\\/\\\/seonder.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-Standard1.png\",\"width\":512,\"height\":512,\"caption\":\"SEOnder\"},\"image\":{\"@id\":\"https:\\\/\\\/seonder.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61582095863975\",\"https:\\\/\\\/www.instagram.com\\\/seonder_marketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dijana-samsa-5004ab1ba\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Less is More: How to target your online audience - SEOnder","description":"The most common mistake when targetting an online audience is going too broad. The goal isn't to reach as many people as possible.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seonder.com\/hr\/how-to-target-your-online-audience\/","og_locale":"hr_HR","og_type":"article","og_title":"Why Less is More: How to target your online audience - SEOnder","og_description":"The most common mistake when targetting an online audience is going too broad. The goal isn't to reach as many people as possible.","og_url":"https:\/\/seonder.com\/hr\/how-to-target-your-online-audience\/","og_site_name":"SEOnder","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61582095863975","article_modified_time":"2025-11-04T13:05:33+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/seonder.com\/wp-content\/uploads\/2025\/11\/how-to-target-online.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Procijenjeno vrijeme \u010ditanja":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seonder.com\/how-to-target-your-online-audience\/","url":"https:\/\/seonder.com\/how-to-target-your-online-audience\/","name":"Why Less is More: How to target your online audience - SEOnder","isPartOf":{"@id":"https:\/\/seonder.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seonder.com\/how-to-target-your-online-audience\/#primaryimage"},"image":{"@id":"https:\/\/seonder.com\/how-to-target-your-online-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/seonder.com\/wp-content\/uploads\/2025\/11\/how-to-target-online-1024x576.png","datePublished":"2025-11-04T11:41:33+00:00","dateModified":"2025-11-04T13:05:33+00:00","description":"The most common mistake when targetting an online audience is going too broad. The goal isn't to reach as many people as possible.","breadcrumb":{"@id":"https:\/\/seonder.com\/how-to-target-your-online-audience\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seonder.com\/how-to-target-your-online-audience\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/seonder.com\/how-to-target-your-online-audience\/#primaryimage","url":"https:\/\/seonder.com\/wp-content\/uploads\/2025\/11\/how-to-target-online-1024x576.png","contentUrl":"https:\/\/seonder.com\/wp-content\/uploads\/2025\/11\/how-to-target-online-1024x576.png"},{"@type":"BreadcrumbList","@id":"https:\/\/seonder.com\/how-to-target-your-online-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seonder.com\/"},{"@type":"ListItem","position":2,"name":"Why Less is More: How to target your online audience"}]},{"@type":"WebSite","@id":"https:\/\/seonder.com\/#website","url":"https:\/\/seonder.com\/","name":"SEOnder","description":"Your business story, truly heard.","publisher":{"@id":"https:\/\/seonder.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seonder.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/seonder.com\/#organization","name":"SEOnder","url":"https:\/\/seonder.com\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/seonder.com\/#\/schema\/logo\/image\/","url":"https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/cropped-Standard1.png","contentUrl":"https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/cropped-Standard1.png","width":512,"height":512,"caption":"SEOnder"},"image":{"@id":"https:\/\/seonder.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61582095863975","https:\/\/www.instagram.com\/seonder_marketing\/","https:\/\/www.linkedin.com\/in\/dijana-samsa-5004ab1ba\/"]}]}},"_links":{"self":[{"href":"https:\/\/seonder.com\/hr\/wp-json\/wp\/v2\/pages\/272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seonder.com\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seonder.com\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seonder.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seonder.com\/hr\/wp-json\/wp\/v2\/comments?post=272"}],"version-history":[{"count":5,"href":"https:\/\/seonder.com\/hr\/wp-json\/wp\/v2\/pages\/272\/revisions"}],"predecessor-version":[{"id":291,"href":"https:\/\/seonder.com\/hr\/wp-json\/wp\/v2\/pages\/272\/revisions\/291"}],"wp:attachment":[{"href":"https:\/\/seonder.com\/hr\/wp-json\/wp\/v2\/media?parent=272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}