{"id":219,"date":"2025-10-28T11:07:47","date_gmt":"2025-10-28T11:07:47","guid":{"rendered":"https:\/\/seonder.com\/?page_id=219"},"modified":"2025-10-29T12:28:58","modified_gmt":"2025-10-29T12:28:58","slug":"small-businesses-deserve-the-visibility","status":"publish","type":"page","link":"https:\/\/seonder.com\/hr\/small-businesses-deserve-the-visibility\/","title":{"rendered":"Pribli\u017eavanje digitalnoj vidljivosti: kako mala poduze\u0107a mogu posti\u0107i digitalnu vidljivost koju zaslu\u017euju"},"content":{"rendered":"<p class=\"has-small-font-size\">Autor: Dijana Samsa<\/p>\n\n\n\n<p class=\"is-style-default has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-6fdbfbffa63aede88647e404f60e7e43\">U dana\u0161njem digitalnom dobu, s naglaskom na dru\u0161tvene mre\u017ee i internetsko ogla\u0161avanje, lako je zaboraviti da nisu svi adekvatno zastupljeni u online prostoru. Bilo da je to zato \u0161to poduzetnik smatra da digitalna prisutnost nije za njega ili ga zastra\u0161uju slo\u017eenosti digitalnog marketinga. Naj\u010de\u0161\u0107e poduzetnici jednostavno nemaju vremena, a istovremeno ih se navodi da vjeruju kako moraju biti stru\u010dnjaci za SEO, PPC, brendiranje i jo\u0161 mnogo toga.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-ca04bcf33dce133f8388150c5259d728\"><strong>Kako malom poduze\u0107u predstaviti ideju digitalnog poslovanja?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/Small-Business-Owner-1024x576.png\" alt=\"A woman business owner is looking over her stock; cardboard boxes on her desk.\" class=\"wp-image-71\" srcset=\"https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/Small-Business-Owner-1024x576.png 1024w, https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/Small-Business-Owner-300x169.png 300w, https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/Small-Business-Owner-768x432.png 768w, https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/Small-Business-Owner-1536x864.png 1536w, https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/Small-Business-Owner-2048x1152.png 2048w, https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/Small-Business-Owner-320x180.png 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-47da374cc41c44cf549dfa7ca2fa3a3f\">Mnoga mala poduze\u0107a koja nemaju adekvatnu digitalnu prisutnost oklijevaju zbog nekoliko razloga:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-211af86021ddcfb8cdfde15379614595\">Viralnost nasuprot stvarnosti<\/li>\n\n\n\n<li class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-f9c3daccfc16022141db5943a66cdf09\">Slo\u017eeni pojmovi i pretrpan raspored<\/li>\n\n\n\n<li class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-8fa370d81d2c28d08fc1e3138e9e6f36\">Nedostatak odgovaraju\u0107e podr\u0161ke<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Viralnost nasuprot stvarnosti<\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-bbee3bb81065b5b180bbb385ad3960a2\">Viralnost u digitalnom prostoru nas je, bilo svjesno ili nesvjesno, nau\u010dila da ako nemamo istu koli\u010dinu lajkova, pratitelja i komentara kao \u201edrugi\u201c, smatramo se neuspje\u0161nima i osu\u0111enima na neuspjeh. <strong>Me\u0111utim, viralni postovi su iznimke. <\/strong>Stvarnost izgradnje anga\u017eirane publike je da to zahtijeva vrijeme. Puno vremena. \u010cesto se dogodi da su objave visokokvalitetne, ali je engagement nizak.<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-d6fd5ca82958ff425638a938cc19802e\">Bez obzira koliko to u po\u010detku mo\u017ee djelovati obeshrabruju\u0107e, s pozitivne strane, to zna\u010di da postoji prostor za rast, vrijeme za ulaganje, i uz strpljenje te primjenu nekih industrijskih standarda mogu\u0107e je pove\u0107ati engagement polako, ali sigurno. Da ne spominjemo da svaka objava mo\u017ee \u201eeksplodirati\u201c i postati viralna, \u0161to vodi novu publiku do prethodnih visokokvalitetnih objava.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Slo\u017eeni pojmovi i pretrpan raspored<\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-c3f0e1b9f1f18aae3a6dc7c5f688c5ad\">SEO, PPC, media buy, automatizacija \u2013 za mnoge od nas ove rije\u010di su standardni dio vokabulara. Me\u0111utim, mnogi ljudi ne razumiju (i ne moraju) ove pojmove, osobito kada su obja\u0161njeni marketin\u0161kim \u017eargonom. Sve profesije znaju u\u0107i u ovu zamku, govore\u0107i na na\u010din koji mo\u017ee otu\u0111iti upravo one kojima \u017eele pomo\u0107i. Mnoga mala poduze\u0107a u industrijama koje jo\u0161 uvijek nisu \u0161iroko vidljive u digitalnom prostoru imaju vlasnike i zaposlenike koji mo\u017eda nisu tehnolo\u0161ki potkovani. Ipak, oni \u017eele dosegnuti \u0161iru publiku, a online prisutnost je pravi put k tome. Zato svako malo poduze\u0107e (i njegova industrija) treba pristup prilago\u0111en tako da im stvarno koristi.<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-807ffa22f5edc264ea7e013ec0ccb5aa\">Druga strana medalje je te\u0161ka stvarnost: poduzetnici moraju nositi SVE \u0161e\u0161ire. I mnogi to uspje\u0161no rade. Me\u0111utim, to zna\u010di da je nemogu\u0107e da sve zadatke obavljaju \u201epo pravilima\u201c. Da, bilo bi \u201eidealno\u201c da mogu objavljivati na svim dru\u0161tvenim mre\u017eama X puta tjedno, redovito a\u017eurirati svoju web stranicu i optimizirati teku\u0107e PPC kampanje. No \u010dinjenica je - <strong>ljudi nemaju vremena. <\/strong>Mogu\u0107e je da nemaju niti bud\u017eet za to. Zato, kada se savjetuju poduze\u0107a koja \u017eele unaprijediti svoju digitalnu prisutnost, najbolje je po\u010deti s malim koracima. Ne radi se o tome \u0161to bi idealno trebalo raditi \u2013 radi se o tome \u0161to mogu u\u010diniti u ovom trenutku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-cacaabd94f938fba3d86daf3a63b2e7c\"><br><strong>Nedostatak odgovaraju\u0107e podr\u0161ke<\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-1aa37bd3d88397c9e5be07177815298f\">Najbolji savjet koji bih dala svakom poduzetniku, bez obzira na to koliko su prisutni u digitalnom prostoru i koliko su u tome uspje\u0161ni: potra\u017eite odgovaraju\u0107u podr\u0161ku koju zaslu\u017eujete. Ako nemate vlastiti marketin\u0161ki tim, obratite pa\u017enju na ono \u0161to vanjski izvori mogu ponuditi. Na\u017ealost, velika ogla\u0161iva\u010dka agencija mora upravljati velikim brojem klijenata i prirodno \u0107e se vi\u0161e fokusirati na one najve\u0107e. S freelance stru\u010dnjacima, pak, te\u017ee je prona\u0107i vi\u0161e od jedne ili dvije vrste usluga koje nude.<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-491ea2972e74cc6ae4a46437c8347954\">Uglavnom, mnogi \u0107e ve\u0107 o\u010dekivati odre\u0111eno znanje o online prostoru, \u0161to ne mora nu\u017eno biti jedna od va\u0161ih ja\u010dih strana.<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-0df79a1ae9c194b42dca4df9398e5a2d\">Glavni cilj <a href=\"https:\/\/seonder.com\/hr\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">u osnivanju SEOndera <\/a>bilo je uskladiti svoj brend s njegovom inspiracijom imenom: sonder. Shva\u0107anje da je svaka osoba (u ovom slu\u010daju, svako malo poduze\u0107e) jednako slo\u017eena, \u017eivopisna i va\u017ena kao i mi sami. Svako malo poduze\u0107e zaslu\u017euje svoju pozornicu i <a href=\"https:\/\/seonder.com\/hr\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\">potpuno prilago\u0111enu i personaliziranu uslugu.<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/blog-post-1-683x1024.png\" alt=\"\" class=\"wp-image-225\" srcset=\"https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/blog-post-1-683x1024.png 683w, https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/blog-post-1-200x300.png 200w, https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/blog-post-1-768x1152.png 768w, https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/blog-post-1-8x12.png 8w, https:\/\/seonder.com\/wp-content\/uploads\/2025\/10\/blog-post-1.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-5bafbb1f360db9ba9b7baf9cb52d6b09\">Zaklju\u010dno, mala poduze\u0107a trebaju biti upoznata s idejom i prednostima digitalne prisutnosti uz pa\u017eljivo prilago\u0111en pristup i potpun fokus na njihove stvarne potrebe i mogu\u0107nosti u danom trenutku. Iako zvu\u010di kao o\u010dito rje\u0161enje, lako ga je na njega zaboraviti.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Author: Dijana Samsa In today\u2019s digital age, with its emphasis on social media and online advertising, it\u2019s easy to forget that not everyone is properly represented in the online space. Whether that is because the small business owner believes that digital presence isn\u2019t something for them, or they are intimidated by the complexities of digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-219","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Closing the Digital Visibility Gap: How can small businesses reach the digital visibility they deserve - SEOnder<\/title>\n<meta name=\"description\" content=\"In today\u2019s digital age it\u2019s easy to forget that not everyone is properly represented in the online space. 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